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Every June, the streets around San Miguel’s Parroquia come alive with one of the city’s most beloved artisan traditions: the Feria de la Lana y el Latón — the Wool and Brass Fair. For over 50 years, this festival has celebrated the two crafts most deeply woven into San Miguel’s identity: wool textiles (woven on traditional wooden looms) and hammered brass work (found in doorknockers, lanterns, and decorative pieces across the city).
The 2026 edition runs June 13–14, centered around the Jardín Principal and spilling into the surrounding streets. It’s free to attend, open to everyone, and offers a rare opportunity to buy directly from the artisans themselves — many of whom work in small family workshops in the surrounding communities and rarely sell retail.
Wool weaving arrived in the Bajío region with the Spanish in the 16th century, when the colonial economy demanded warm blankets and sturdy serapes. Over generations, local artisans — particularly in the Otomí and Chichimeca communities — developed distinctive patterns and dyeing techniques using native plants like indigo and cochineal. Today, San Miguel’s wool textiles are recognized for their tight weave, vibrant colors, and geometric designs that blend indigenous and Spanish motifs.
Brass and tin work (hojalatería) has an equally long history here. The region’s silver mining boom brought metalworking expertise to Guanajuato, and artisans adapted those skills to more accessible metals like brass and tin. The result is the ornate lanterns, mirror frames, doorknockers, and decorative crosses you see throughout San Miguel’s colonial buildings. Most of the brass work is still done by hand — cutting, hammering, and polishing each piece individually.
The heart of the festival is the open-air market, where 50+ artisans display their work under white tents around the Jardín. You’ll find:
Unlike the permanent artisan market (Mercado de Artesanías) near the center, the Feria brings in artisans from rural communities around San Miguel who rarely have a retail presence. This is the place to buy directly from the maker — and prices are notably lower than in the city’s fixed shops.
One of the best parts of the Feria is watching the artisans at work. Throughout both days, you’ll see live demonstrations of:
The artisans are usually happy to explain their process, answer questions, and let you try your hand at the simpler techniques. If you speak some Spanish, it’s a wonderful opportunity to connect. Even if you don’t, the visual demonstration is fascinating.
No Mexican festival is complete without street food, and the Feria doesn’t disappoint. Expect stalls selling gorditas, elotes (grilled corn), fresh churros, and aguas frescas. Local musical groups — mariachis, estudiantinas (traditional student ensembles), and rondallas — perform throughout both days, adding to the festive atmosphere.
The overall vibe is family-friendly and unhurried. San Miguel’s expat community turns out in force, but the event remains deeply rooted in local tradition. It feels less like a tourist attraction and more like a genuine community celebration — which is exactly what it is.
If you’re new to San Miguel’s artisan scene, the sheer variety at the Feria can be overwhelming. Here’s a quick guide to what’s worth your money — and what makes a great souvenir:
The Feria is in the heart of the historic center, so you’re surrounded by things to see and do. Between browsing the artisan stalls, consider these nearby stops:
If you’re visiting on Sunday (June 14), the Desfile de Locos parade typically starts in the late morning near the Jardín and winds through the streets with costumes, candy-throwing, and general joyful chaos. Combining the Feria in the morning with the parade in the afternoon makes for one of the best single days you can spend in San Miguel.
The Feria de la Lana y el Latón isn’t just a shopping opportunity — it’s a direct link to San Miguel’s UNESCO-recognized cultural heritage. When you buy a handwoven blanket from the family that made it, you’re supporting a craft tradition that has survived for over 400 years against the pressures of mass production and changing tastes.
Many of the artisans come from communities where weaving and metalwork are the primary source of income, passed down through generations. Events like the Feria provide crucial exposure and revenue, helping ensure these skills aren’t lost to the next generation. It’s one of the most meaningful — and beautiful — ways to spend a weekend in San Miguel de Allende.
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